Designing the journey from travel proposal to booking.
Hera
2025
Art direction / Product design / UI design
Hera helps travel agencies turn complex itineraries into inspiring proposals: faster, clearer, and more personal.
Travel advisors were spending hours building quotes across disconnected tools, turning a key sales moment into a painful, time-consuming task.
✨ Key question ✨
How do you turn a quote into a conversion moment without slowing teams down?
My role
My role was to design B2B2C interfaces that balance speed, personalization and real-time data, while keeping the experience intuitive for both advisors and travelers.
✦ Redesign the quote as a narrative flow, not a form
✦ Make personalization feel effortless, not complex
✦ Integrate payment as a natural continuation, not a final step
💥 Results?
✔️ +14% conversion rate
✔️ 81% time saved for advisors
✔️ 73 minutes saved per quote
Less friction. More time spent where it matters: the client relationship.
Hera has transformed the way we work.
The tool saves us valuable time and standardizes our quotes, while still allowing us the freedom to remain true to our bespoke approach.
Morgane Benhamou
General Director @Privilèges Voyages
