Turning a river cruise into a story people can already feel.
Locaboat
2024
Art direction | Photography
Context
Locaboat offers a unique way to travel : navigating rivers and canals at the rhythm of the water.
For this project, I joined a barge on the Canal du Midi to capture the essence of fluvial travel. Not as a destination, but as an experience.
✨ The key question ✨
How do you translate disconnection, simplicity and nature through images alone?
My role & angle
I created a photographic narrative built around three visual pillars:
- immersion in nature and disconnection
- moments of life on board, inside and outside
- the convivial arrival of the boat at the port
The focus was on authenticity, capturing real moments, real light and a real pace.
Visual approach
→ Natural light and minimal staging
→ Emphasis on textures, landscapes and everyday gestures
→ A calm, immersive rhythm reflecting life on the water
The images highlight values central to Locaboat’s identity: simplicity, conviviality, micro-adventure and direct contact with nature.
Impact
The project provided Locaboat with a coherent and authentic visual story, designed to strengthen the brand’s appeal among travelers seeking nature, slowness and meaningful experiences.
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Photographing Locaboat was about more than travel.
It was about capturing the art of slowing down.







Marie a consacré du temps à la bonne compréhension du brief ce qui était très rassurant en amont du shooting. Marie est arrivée très bien préparée pour les deux jours de shooting et a rendu des images au rendu naturel avec une retouche soignée. Très bonne expérience de collaboration. Je recommande !
Camille Binz
Directrice Marketing et Digital, Locaboat Group





